Get Your Ducks In A Rowe
Give Your Jr. High or High School Student The 2 Most Important Skills That Are The Missing Link In Education
Critical Thinking & Communication Skills
Hello Home Schooler, I'm Jim Rowe.
After 45+ years in marketing, including 30+ years as an agency owner including being HR Director, I have interviewed over 500 recent college grads, and hired, trained, and managed over 100. So, I have an intimate perspective of their skills right out of college. Unfortunately, I found many recent grads struggle with 2 foundational skills important for both business, and in life.
As my 1st brand marketing boss and mentor, Connie Humphrey, told me on day one:
"Marketing is a disciplined approach to problem solving. Therefore, to be successful here, and frankly anywhere, you need to be able to do 2 things well - critical thinking to solve problems, and communication, both writing and presenting."
Roughly 20 years ago I began to notice weaknesses in recent grads' thinking, and especially writing skills. So when Covid hit and I had nothing to do, I found research indicating I wasn't alone. There was a major SKILLS GAP. (See Research Below).
Therefore, I wrote a simple, entertaining, 2-Book Fable series, GET YOUR DUCKS IN A ROWE (after my last name), to teach recent grads, and executives at all levels these simple principals and approaches that work. Why a story? Because it's a better way to learn.
Do they work? I was thrilled because, in the fall of 2023 the books were used for 2 Communication and PR Courses at Angelo State University to rave reviews from both the professors and the students. I then realized that the books are simple enough that they can be extremely helpful to Junior High and High School Students.
However, since the bureaucratic hurdles of getting into public schools could take a lifetime, I realized that they are likely even more appealing for you, the Home Schooler Parent, looking to help their child have a significant advantage vs traditional schools.
Therefore, I created this page specifically for you to provide an overview of the value of the books for homeschoolers with supporting rationale.
Finally, I would be delighted to speak with you should you have any questions or comments. You can reach me here: https://www.getyourducksinarowe.com/contact
Thanks, Jim
Get Your Ducks In A Rowe - Book-1
Business Writing & Communication
Imagine having your students or team quickly master the art of writing a clear, concise and compelling POV on 1-simple page.
Then being able to craft it into a cohesive impactful presentation. It is not taught in school, so I wrote GYDIAR-Book-1 as the foundation, based upon a classic briefing document, that quickly teaches the simple, proven 10-Step, 1-Page, Fill-In-The-Blanks Format to Think, Write, Present and Sell that can be read in ~ 1-Hour.
$14.99 (PB)
$9.99 (Kindle)
$5.45 (Audio)
Get Your Ducks In A Rowe - Book-2
Learn The A-D-A-P-T-E-R Method
Now imagine having your students or team able to analyze a situation, draw conclusions, develop and execute a plan. For the most part, we don't teach critical thinking in school, we teach memorization. But, it's an important talent development need. Therefore, I wrote GYDIAR-Book-2 to explain in more detail how to do each step from critical thinking through execution via The A-D-A-P-T-E-R Method, which stands for Analyze - Deduce - Author - Perform - Tackle - Evaluate - Refine.
$14.99 (PB)
$9.99 (Kindle)
$5.45 (Audio)
The Issue - Managers Rating Of Recent Grads
While 75% of managers say the top 2 skills they look for when hiring are Critical Thinking and Communication, 45-75% of managers rate recent grads they’ve hired poorly on these skills.
Worse, 2/3 - 80% of recent grads rate themselves as proficient, they don’t even know they are not good at it.
The Cause - The Missing Link In Education
To Write Is To Think!
It goes beyond Persuasive Writing,
which is important, but it’s not real world.
Strategic Writing Is Real World!
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It starts with analysis of a situation to understand the status, and identify the problems.
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Then it provides a logical approach to thinking through problems to develop innovative or creative solutions.
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It provides a simple structured 10-Step Fill-In-The-Blanks Format for communicating a clear, concise and compelling message to generate buy-in.
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It also includes "executional" approaches to develop action plans with common sense formats to achieve goals.
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Resulting in practical, goal-oriented skills to improve productivity.
It's not taught, so you need to
teach your child via
GETYOUR DUCKS IN A ROWE.
Strategic Writing Is The Missing Link
Inspired by Who Moved My Cheese, I wrote a simple fable about ducks in business as a quick read to provide Educators and Home School Parents a simple way to teach a structured process of critical thinking to write strategically. It is based upon my 45+ years in marketing in senior client side, agency president, and agency ownership positions.
While the initial focus was training executives and recent grads in business, the exact same structured format is ideal for high school teachers and college professors to teach these fundamental skills to students before they graduate.
“Story is up to 22 times more memorable than facts alone.
Stories are not facts, figures or lists, and yet when facts and figures are interwoven into a story it can pull at the audience both intellectually and emotionally.”
Jennifer Aaker, Stanford Marketing Professor
Inc. Magazine
A Story Is A Better Way To Learn
Versus Another Boring Text Book
Facts Tell. Stories Sell.
Angelo State U Teacher & Student Reviews
Jim presenting to ASU Grad students via 3-HR Zoom showing slide of why Dr. Susan Keith selected Get Your Ducks In A Rowe as textbooks.
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The Grad Students Were Provided A Survey To Provide Insight Into What They Learned And The Benefits Of The Books Approach
(Via a 5-point scale)